Powerful Story-Driven
Pitch Decks For Fundraising

Where visionary founders turn ideas into capital. 

The way you win

Raising capital isn’t easy. There’s no doubt you have a huge vision for the startup you’re building, but can you speak the language of investors? 

That’s the role we play. We turn what’s in your head into clear, concise, and compelling story-driven pitch decks that investors love. 

And don’t worry, this won’t take you months and months to get right. A few hours of you brain dumping and our team takes care of the rest.

Who this is for

Founders from the Pre-Seed through Series B stages.

Whether you’re raising your first $100K or your next $50M, we’ve got you covered. 

You get a stage and sector-specific approach to meet your goals.

How it works

We take our own proprietary AI and combine it with human expertise to create the perfect deck. It’s fast, and it saves you money. 

Step 1.
Discovery

Follow our strategically designed questions to brain-dump all the relevant information. 

Step 2.
Story Creation

We craft the story from the answers you provided using our specialized structures and frameworks we’ve designed while raising $700 million in venture capital. 

Step 3.
Pitch Deck Creation

The story goes to our designer, who creates the perfect story-driven deck. This gives you the perfect tool for your investor meetings to walk them through the story of your company. 

What founders are saying

“Despite the headlines on TechCrunch about raising capital, it's actually hard to do. If you're a founder, one of the most important tools in your toolkit is crafting a compelling founder and company story. Potential AI makes that easy and fun, so your pitch has more substance and leaves a lasting impression.”

— Co-Founder & CEO, Hospitality Tech Co.

“Potential AI is a game changer. Storytelling is challenging, especially when you are in the thick of writing it. Potential AI is guiding my Origin Story and bringing it to life.”

— Founder & CEO, Web3 Co.

“Using Potential AI has forced me to clearly define who we are, what we do, and where we’re going. This has helped our team think through our long-term approach and reconsider how we move forward in alignment with our company mission and values.”

— Co-Founder & CEO, Wellness Co.

“With Potential AI, I am able to get right into the story through conversation and engage investors more efficiently.”

— Founder & CEO, Healthcare AI Co.

Your Story and Pitch Deck:
done in 5 days.

Storytelling & Pitch Deck Service

$4990

Get the story and deck you need to connect with investors and raise capital.

Origin Story Transcript

Vision Story Transcript

Pitch Deck (up to 20 Slides)

Award-Winning Design Direction

Expert Storytelling & Copywriting

Add-on: Team Member Stories

$990

Ensure each story you share during your fundraise reflects your team’s collective vision's strength.

Origin Story Transcript

Expert Storytelling

Cohesive Team Story

A note from our founders

Rachel + Robbie

“Great design and storytelling shape decisions. For the past decade, I've been crafting visions at this intersection that persuade stakeholders. I want to give other founders this opportunity to turn their ideas into capital.”

LinkedIn | X

Ex-Google & Salesforce AI Design Lead
Serial Founder
Award-Winning Designer

Rachel Weissman

“Raising millions of dollars comes down to great storytelling that connects to investor psychology and expectations. My entire life has been about storytelling and convincing audiences to do what I wanted. Now, you can take my obsession and use it to fuel yours.”

LinkedIn | X

$670M Raised by Clients
Storytelling Expert
Exited Founder

Robbie Crabtree

Frequently asked questions

  • You will receive a personalized Origin Story and Vision Story for your company. These stories will be used by our designer to craft an investor ready story driven pitch deck. Your deck will have a polished and professional feel with total length between 10-20 slides.

  • You begin by answering a series of specific questions we’ve designed to capture the key pieces of information for your industry and company. We take that and combine it with our insights and expertise inside of the venture capital industry to position your company in the best way possible.

  • You will be able to ask for up to 3 revisions. Revisions must be asked for within 7 days of receiving the deck.

  • Our full team is US based. We are exited founders, venture partners, investors, and designers.

  • Once you’ve submitted all the information we’ve asked for in the discovery process, you will get the first version of your story and deck within 5 business days.

  • We walk you through a series of questions that will make sure you provide us with everything we need.

  • This add-on service allows for the creation of an individual Origin Story for each team member, highlighting their expertise and contributions. These stories are seamlessly woven into the overall pitch to showcase the strength and diversity of your team.

  • Email support@potential.ai. We’re happy to help.

Ready to transform your idea into capital?